Will Consumers Like Dynamic Pricing?

Will Consumers Like Dynamic Pricing? / Fereidoon Sioshansi, EU Energy Policy Blog, 28/03/2011

The answer to this rather trivial question, to a great extent, will determine if all the money going into smart meters, two-way communications, smart devices, energy management technologies, and ultimately the smart grid, will be worth it. The reason is simple. At the core of nearly every smart metering scheme is the ability to implement dynamic pricing – which in turn – is expected to influence consumer behavior and energy consumption, presumably from peak to off-peak periods…


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