‘Nudging’ energy users

‘Nudging’ energy users / Jacopo Torriti, University of Reading, EU Energy Policy blog, 5/04/2012


For decades energy regulators have focused on means to facilitate access to energy supply in order to meet demand and reduce costs. The emphasis has mainly been on liberalisation and removal of market barriers. However, climate change has emphasised that the balance between energy demand and supply is threatened by another risk: excessively high energy demand brings about significantly negative environmental and economic impacts. This is because if a vast number of users is consuming electricity at the same time, energy suppliers have to activate dirty old power plants with higher greenhouse gas emissions and higher system costs…

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